McQuise

This campaign was created for a London-based womenswear fashion brand launching its Spring/Summer collection, a vibrant line designed to reflect bold femininity, movement, and seasonal confidence.

The goal: capture a suite of high-quality visual assets that could be used across marketing channels to support the launch, enhance the brand's aesthetic, and drive sales through visually-led storytelling.

My role included:

+ Creative direction and shoot planning for seasonal mood and product positioning.
+ On-location photography that highlighted texture, fit, and flow across natural and urban backdrops.
+ Delivery of visual assets formatted for e-commerce, social media, paid ads, and lookbooks.

This project reflects how strategic content creation elevates fashion marketing, blending brand identity with visual storytelling designed for high impact.