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RonaDeck
Project type
Social Media Management
Date
August 2023
Location
Harlow, Essex
RonaDeck, a UK-based manufacturer specialising in resin bound surfacing materials, partnered with us to overhaul their digital visibility and build a strong presence across key social platforms.
The goal was clear: grow a loyal, engaged audience within the construction and landscaping sectors, using social media to drive awareness, authority, and web traffic.
Over an 18-month period, we implemented a content strategy focused on short-form video, industry-specific storytelling, and platform-native content, resulting in exponential growth:
Growth Highlights:
+ From 0 to 65,000+ total followers across platforms
Platform breakdown:
+ Facebook: 47,300+ followers
+ Instagram: 7,300+ followers
+ TikTok: 5,000+ followers
+ LinkedIn: 4,900+ followers
+ YouTube: 1,000+ followers
Content Reach & Performance:
+ Over 50,000,000+ total views across platforms.
Notable platform performance:
+ Instagram: 29M+ views
+ Facebook: 17M+ views
+ TikTok: 4M+ views
+ YouTube: 500K+ views
Impact:
+ Massive uplift in brand recognition within the UK construction market.
+ Expansion of product visibility into Ireland and Northern Ireland.
+ 34% increase in primary website traffic.
+ An average of 1,500 monthly visitors to their newly launched secondary site.
By identifying the ideal client profile and aligning content to their behaviour, the campaign delivered viral reach, consistent lead generation, and measurable business growth.
