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Lana & Friends
Project type
Branding
Date
April 2021
Location
London, UK
Lana & Friends is a boutique fitness and wellness studio based in London that launched in early 2024. They approached us with a clear vision: to craft a cohesive and modern brand identity for their hybrid studio space, blending physical and digital experiences.
Our full-scope delivery included:
+ A minimal yet sophisticated logo system.
+ A clean, modern website featuring class scheduling and booking functionality.
+ Branded photography to reflect the lifestyle and energy of the studio.
+ Graphic design assets used across social, web, and in-studio touchpoints.
This project not only established Lana & Friends’ digital presence but also laid the foundation for a consistent, scalable brand experience. The content we developed was repurposed across:
+ Social media campaigns.
+ Print collateral.
+ Website visuals and editorial.
The result? A unified brand experience that communicated calm, confidence, and movement, from their first launch post to their final site scroll.
